Responsive: Dazed - Idea Generation

During today's session I sat down with Molly and Katy to discuss ideas that we had been thinking of during the last week. Based on what had been said in the previous session, we began to look further into the idea of drawing/ animating patterns and colours over the top of live-action footage. We needed to come up with four separate but related ideas for our brief and we came to conclusion that all four could possibly be live-action videos with animation over the top of them, but in each video it is something different that is animated. Before going further, we discussed what the brief meant when it asked us to 'declare independence' and decided that it referred to creative independence, based on the research that we had done into the company and we kept this in mind when discussing ideas.

The first idea that we explored was Molly's idea of taking a video of someone doing something quite mundane and ordinary, such as reading a book, but possibly having the book as an animated object that transforms in the readers hands. This could be accompanied by animated patterns in the background or certain pieces of clothing being animated to relate to the fashion aspect of the company. I personally like this idea, as I feel that it reflects the magazine quite well in that it demonstrates something extraordinary existing in an ordinary world. The contrast also helps to separate the animation from the rest of the shot, allowing this to be the focus.
For the second idea we looked into focusing more on music and fashion, as these are the forefront topics the magazine focuses on. Again we wanted to create a mix-media video that incorporated animation. We thought about having a video of a person dancing that we could animate clothes onto. these clothes would be inspired by the latest fashion (such as vogue) and would change very so often. We also thought about how the shot framing could be used to help portray the creative side of things and thought it would be nice to explore how this would look.

Idea Notes

We also had an idea which included going into town and gathering footage of a group of people and covering their faces and animating there clothes and other aspects. We thought that we could do this to only a select few to help portray the idea of independence as a collective rather than an individual. However, this would require us to get consent from the general public to do this, so if we ran with this idea, we would gather a group of friends/ actors and film them in a similar environment to avoid consent problems.
For our final idea, Katy suggested that we could create a stop motion/ pixilation of patterns moving across someones chest/ face. I feel that this could turn out really nice, but we would have to explore and experiment with this a little more.

Overall, I feel that we have a good starting block to work from and begin experimenting with and I feel that we have managed to come together successfully to create something appropriate for the brief we have chosen. I'm excited to see what we will produce in the short amount of time we have and I'm pleased that I have engaged in something that is out of my comfort zone and that is going to allow me to learn and explore new skills and techniques.