Unlike the previous animations I have looked at, this animation wasn't created soulfully for entertainment but more as a purpose to better portray the message of the song. I feel that it managed to do this very successfully with its charming characters and and very unique, quirky illustrations. I feel that the reason it is so successful is because of the combination of illustration, which I learnt in my most Context of Practice lecture is an extremely powerful form of communication, and the style of animation.
Simply due to the story line of the animation and the way that the message is portrayed I feel that this animation is targeted at a teenage plus audience. Overall, I feel that this little stop motion music video is a very charming piece of animation that helps to coherently portray the message of the song.
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