Lloyd's TSB

Lloyd's TSB released an advert that has become very well known for its charming little characters and sentimental stories. 

The purpose of these adverts is to obviously draw people in for more custom. However, I also feel that they want to portray a message of caring, that they care about their customers and are there to take care of their financial needs. That is why, I feel, they have these little sentimental stories that make up their adverts. If this is the case then they portray that message very clearly and very well. However, having said this, personally, I don't feel the need to switch banks at all, which suggests to me that it isn't very successful in drawing a younger audience in, which with the charming characters, I would assume would be part of the target audience. 

Overall, I feel that these adverts are aesthetically beautiful little animations that portray a message of care and loyalty very well.